Maul or Nothing
About the show
Rugby with
personality
Maul or Nothing brings you rugby with personality. Hosted by Scotland international turned broadcaster Ryan Wilson, Bristol Bears prop Max Lahiff and BBC sport presenter Marc Edwards, our weekly podcast and video show combines candid player conversations, sharp reactions and plenty of laughs.
With guests including Finn Russell, Siya Kolisi and Bryan Habana, we get into the stories behind the biggest moments and the characters who make the game. Expect honest opinions, lively debate and the occasional adventure away from the studio.
The numbers
behind the noise
Correct as of September 2026
YouTube
21.9K
YouTube subscribers
YouTube
7.4M+
Total video views
YouTube
273
Episodes published
2.8M
per 60 days
Instagram reach
Plus a Spotify and Apple Podcasts audience listening every week.
What your brand gets
Sponsorship Pillars
Every placement is built around the moments the community watches, listens to and re-shares — in the hosts' own voices.
Host-read ads
Ryan, Max and Marc sell you in their own words, woven into the conversation — never read dead off a script.
Video integrations
On-screen logo lockups and product moments cut straight into the full-length studio episode.
Social clips
Cutdowns engineered for TikTok, Reels and Shorts, so your brand travels far past the studio.
Partnership options
Championship
Get your brand into the rugby conversation with presenter-led sponsorship across our weekly show.
£3,000
4 week campaign
- One 30–60 second host-read advert in each of four episodes, across audio and YouTube.
- Sponsor logo on those four YouTube episodes.
- Two sponsored social clips, each published on Instagram and YouTube Shorts.
- Campaign link in sponsored episode descriptions.
- End-of-campaign performance report.
Hot Read / Pre, Mid & Post roll audio ads · Logo integration during host read for video viewers · Social handshakes on selected clips
EnquirePremiership
Give your brand a recurring feature that fans recognise, supported by dedicated social content.
From £6,000
4 week partnership
- One 60-second host-read advert in each of four episodes, across audio and YouTube.
- Ownership of one agreed recurring segment across those episodes.
- Sponsor logo on the four YouTube episodes and branded segment graphics.
- Four sponsored social clips, each published on Instagram and YouTube Shorts.
- Four supporting Instagram Stories with a campaign link.
- Category exclusivity within the sponsored segment.
- End-of-campaign performance report.
World Cup
Become the presenting partner of Maul or Nothing, with your brand woven into the show and a bespoke content idea.
POA
- “Maul or Nothing, presented by [Brand]” credit across four episodes.
- Opening sponsor credit and one 60-second host-read advert per episode, across audio and YouTube.
- Ownership of one recurring branded segment.
- Prominent sponsor branding across the four YouTube episodes.
- Six sponsored social clips, each published on Instagram and YouTube Shorts.
- Eight supporting Instagram Stories with campaign links.
- One bespoke presenter-led challenge video, filmed during a regular recording session.
- Category exclusivity across new Maul or Nothing sponsorships during the campaign, subject to existing agreements.
- Creative planning and end-of-campaign performance report.
The hosts
Ryan
Ex-Glasgow & Scotland Flanker
Wilson brings the banter and the contacts that keeps the show moving.
Max
Bristol Bears Prop
Max brings the stories from inside the dressing room, delivered through a unique perspective.
Marc
BBC Presenter & Journalist
Marc brings the calm to proceedings and keeps the boys in check.
Track record
Previous work
Brands we've worked with
Work With Us
Tell us what you want to reach and we'll build the placement around it. We reply within two working days.
Or email info@maulornothing.com directly.
Contact us